Queen Chi or @chiomalovv, is a Nigerian-born model, influencer, fashion enthusiast, content creator, vlogger, and everything to keep you glued on your screen for hours.
One can not be forgiven for getting lost for hours viewing hundreds of her posts. Queen Chi was born and raised in a close-knit family full of love and adoration; it is not a wonder where she gets all that bright predisposition. There are a lot of things that make Queen Chi Stand out in the highly crowded social media sphere. For one, she refers to herself as the Afro Queen, and it is not just one of those cliche names African female influencers name themselves, for Queen Chi walks the talk as she loves to leave her hair all-natural, bringing out that natural afro beauty look.
Even if she did not call herself that, her fans would refer to her as so. Still walking the talk, Queen Chi has taken social media platforms by storm, with people calling her the bra-less queen. This is perhaps one of the most descriptive features that she does nothing short of living up to the legacy. For one, Queen Chi is a very curvy and bursty person, and in many of her content, she shows how proud she is of her boobs. And to put her money where her mouth is, she confidently showcases it and rarely has any bras on, not in an intimidating way but humorously and playfully. She loves indulging her fans to make all the big boobs jokes, and just like that, she has earned a reputation for it.
Queen Chi is present on nearly all major social media platforms. However, as an influencer and content creator, she has a heavy presence on Instagram and TikTok. Currently, there is no substantial YouTube channel where she has grown or invested heavily in sharing content or engaging with her fans. Queen Chi also has a notable presence on Facebook; however, her activities are limited. Her most active social media platform is Instagram, where she goes by the handle @chiomalovv. On Instagram, she has amassed over 386k followers and is following 498 people at this time.
On Instagram, Queen Chi (@chiomalovv) has shared 217 posts, a combination of personal vlogs, photos, and just regular funny content to entertain her fans.
In TikTok, where she uses the handle name @Chioma_lovv, she has amassed over 101k followers and has gained 683.5k likes. Her TikTok posts are more or less the same as Instagram. She does short videos and reels, engages in vital trends, and occasionally makes commentary videos, referring to her life experiences and making jokes about anything. Notably, she has left her social media account open to the public, and anyone can message her, interact with her, and even view her content. This is quite generous and consistent with her personality, which speaks of humility and openness.
Something unique about Queen Chi is that she does not segment or hold reservations about the type of content she shares. This is perhaps notable with other influencers who segment their content based on the platform. Queen Chi's fans deserve everything about her, no matter where they met. I find this a good strategy for being consistent and authentic. That being said, I guarantee you that the first look into any of her most active social media handles, you will make out just another happy soul with a bubbly personality trying to have fun and entertaining moments with her fans.
I am not good with maths, but I would argue more than 50% per cent of her content is just about entertaining content, either her dancing and vibing to the viral social media or TikTok trends or giving her commentaries about just anything she experiences in her daily life. Before we get lost in the translation, the word content creator has been used interchangeably to mean anyone who can copy any viral trends and share on social media, which has been shunned for lack of originality. Queen Chi understands the power of individuality and authenticity. In many of her videos, she talks about what she is known for: her plus-size looks and burst size. She also understands that fans would be bored if she kept talking about how good she feels about herself; it is usually a blurry line that is easy to cross, from showing self-love to coming across as a braggart.
Queen Chi balances this chemistry by occasionally responding to some otherwise demeaning comments she has come across that are supposed to bring her down. One such instance is when she refers to comments on why she has not gone for surgery to reduce her bust size; she responds by showing what would be left of her after that. The overall mood is not one of those content to solicit sympathy or evoke some sort of sad emotions from her fans. Instead, she does them so playfully that anyone would laugh off at the comment and her attitude towards it. She does the same when she is trying to talk about the struggles she goes through as a plus-size woman, something like getting the right bra size.
Queen Chi also makes content about responding to some of the questions or comments she gets from her fans, such as whether her back hurts from carrying all that weight. Rather than get defensive and combative about such a comment, she would respond by giving yet another playful and cheeky response, not in a way to clap back at whoever asks, not to demean herself, but in a way that everyone in the room will catch a laugh. Such content is entertaining, provides comic relief for plus-size women who have had to live with the shame of thinking they are outsiders and provides a chance for regular-sized people to empathize and connect with what it feels like to be a plus-size woman.
Far from her body and personal experiences, Queen Chi is a fashion enthusiast and a model who has managed to collaborate with fashion brands in Nigeria and Africa. As a plus-size woman, she uses what would otherwise be seen as a misfortune to create awareness about the struggles plus-size women experience. Regarding fashion trends, they are the most left-out category and rarely get any platform. Queen Chi uses her connections and platforms to advocate for plus-size fashion. As for her fans, who love to see fashion aesthetics, Queen Chi shares videos and photos of herself in various attires and displays her style and creativity around fashion. Occasionally, she would give fashion advice and talk to plus-size women struggling with what to wear at basic events.
Related to her aesthetics and sense of fashion, Queen Chi has gotten opportunities to work with many brands as a promoted ambassador. Once in a while, she will post videos promoting the products and services of the brands she works with. In Instagram, her versatility in what she works with is so evident that at one point, she is promoting automobile products and services; at another, she is promoting music and even adult toys.
Queen Chi is a passionate dancer who showcases freestyle dance moves and viral dance trends. She does this for entertainment and catching up with what everyone is resonating with out there. Usually, they are good conversation starters and perhaps a starting point for critics. She openly welcomes to have a healthy decision.
While it is apparent that Queen Chi capitalizes on her social media influence to promote the brands she works with, it can attract significant criticism about whether she exists to sell out and make money or reconnect with her fans. Naturally, influencers have to have a source of income they depend on to go about their daily lives, so it is unforgivable for them to when it becomes obvious that they are doing something to be paid. But again, there is a thin and blurry line between being overly commercialized and connecting with the audience personally.
I tend to think it depends on the ratio of content shared to promote sales to content that is about the influencer having a great time with her followers. People hate overly commercialized content ( it is just like longer versions of YouTube ads we skip at the first chance we get). But again, fans are consciously aware that their favorite influencers need to make a living. Besides, being an influencer convinces people who agree with your way of life to do whatever you approve. That is even the ordinary products or services people need in life.
Everyone wants to associate with anything their favorite influencer does or approves of.
Queen Chi understands this position better than most. First, she established authenticity by being someone who lives an ordinary life and shares her experiences, which are far from perfect. Once she shares what all her followers can relate to, they all connect at a personal level. This is more effective when she doesn't leave out the undesirable part of life, in this case, the body shaming and demeaning remarks she goes through as a plus-size woman. By showing how she maneuvres and gets through these everyday struggles, her followers perceive her as just another ordinary person who just happened to have a platform to share with the world what it is like to be ordinary. Again, rather than base her content on sympathy-seeking posts, she brings out the comical aesthetics that everyone can find entertaining or catch a few laughs. To that end, she has managed to secure a base of loyal followers connected to her personally.
Then, once in a while, she can promote an artist she is working with, and her followers would take it as just sharing a basic lifestyle. They won't mind listening to the music she just promoted on the Instagram reel. This extends to when Queen Chi talks about car troubles and where she gets hers fixed. The promotional and brand advocacy part comes so naturally without sacrificing her authenticity. The proof is that she has managed to hold up that many followers and interactive audiences on her social media platforms.
Queen Chi's main legacy is advocating for body positivity and self-love. Being a plus-size woman who is living the experience in real-time, she talks not from a position of political correctness. She fully understands the challenges plus-size women endure in every sphere. One of her main inspirational angles is that plus-size women do not need to struggle to make people accept them but rather work on self-acceptance. This she has done through her actions. She has, on many accounts, referred to the comments where people would tell her about doing surgery or why having no bra on will make her boobies saggy. When talking about surgery as an option to escape her natural body, she says or implies that she is lucky enough that she can afford these surgeries. Speaking from a very empathetic angle, she acknowledges that even though she chose not to go down that path, most women in her state never have this option. Queen Chi elaborates on what becomes of her when she removes a part of her that makes her who she is. Such a question is so inspirational that it drives toward self-acceptance and pride.
Besides, she talks about why comments about not wearing a bra are insensitive, with demeaning words like saggy boobs being thrown around. One thing for sure is for a plus-size woman, unless you are very rich, getting the right size of bra can be very problematic. Even she has a hard time finding the right size bra, and it will be susceptible to bully plus-size women into getting what they are already having a hard time getting.
Living in a world where she has witnessed and seen plus-size women being marginalized and left out in important areas, Queen Chi has made it her ambition to fight the good war and make sure that plus-size women are given the opportunities they deserve. This goes from fashion, modelling, and even platforms where they are bullied for not fitting within unrealistic beauty standards.
Working that hard to build a brand is not something one can quickly get through. Queen Chi got the most demeaning and humiliating comments when she first started. Most of these comments will attack her as a person's body, shame her, and even criticize everything she tries to do. Unsurprisingly, most of these criticisms were not grounded in anything solid; there was just a little hate here and there trying to bring her down. She learned to grow a thick skin and never let those comments get to her. But it has not been easy. On several occasions, she has admitted that she received comments that were so mean that they took a toll on her mental health. She can't count how often she has been on the verge of giving up.
Being a plus size, she has been accustomed to comments that body shames her and tries to demean her. Far from that, she has had to work hard to prove herself worthy of the endorsement deals and collaborations, given that most brands don't trust plus size.
Even after beating all the odds and amounting to someone everyone wants to associate with, it only opened the doors for more challenges. On several occasions, Queen Chi has been a victim of identity theft. Social media platforms have been created in her name and share the same content she does. These fake accounts are even solicited for endorsement deals and support from the fans, which is, by all means, demeaning to Herself as a brand. In the worst case, her account was stolen from her, and she was blackmailed to pay before she could reclaim her account. All these amount to the struggles of what it is like to be a model, content creator, and influencer.
Queen Chi has done quite well, considering how hard it is for a person in her position to work to amount to anything. Given her heavy social media following and consistency in trying to make content that her followers find entertaining, it is a feat not everyone can manage. Her success shows how much hard work she has had to put into doing what she loves. Before getting what seems to be rewarded for the efforts she has been putting through to get where she is, she deserves the credit for navigating that challenging path. Besides her work towards body positivity and trying to inspire plus-size women to be proud of who they are, she needs much appreciation. We can all admit that the fashion and influencer industry has a long way to go. Being a regular-size person is already challenging, much worse for a plus-size person.