The Authentic and Natural Aesthetic of Chioma Love | Busty Chi | @chiomalovv | Queen Chi
Naturally curvy and always outspoken Shore Thang model and alum Chioma Love (Insta @chiomalovv aka Queen Chi) as she is known online is an influencer, very popular content creator, plus sized model and brand ambassador. Queen Chi is also a YouTuber and creates content on exclusive content websites. Chioma, who is well represented on TikTok, creates TikToks which feature trending dance moves. She epitomizes the beauty of Nigerian women with her radiance, glowing skin and natural voluptuous curves. Chioma is a statuesque five foot eight inches tall. She was born Chioma Lovenda Anyaorah on May 6, 1997 in Lagos, Nigeria to an Igbo Christian family, in the south eastern region. Growing up, Chioma was influenced by the culture of Lagos, State. She attended Nnamdi Azikiwe University, and had gone on to earn a Bachelor of Science degree in Economics in 2016.
Chioma is truly the embodiment of the “African Queen,” as she is referred to by her friends. Chioma has become one of the most famous online personalities in Nigeria. This Taurus girlie is all about self acceptance and repping plus size figures. She grew up with traditional Nigerian values, and found herself at the intersection of international beauty standards and traditional culture. Chioma’s curves were not celebrated by the media in Africa. Where eurocentric beauty standards that were slimmer were often lauded by the mainstream. Her curves are truly Goddess level as she serves to inspire girls with fuller figures. She is such a fashion inspo for full figured women with diverse body types. She represents body positivity and inclusivity. Sometimes referred to as the “braless queen,” Queen Chi had faced significant challenges when she experienced body shaming, intense scrutiny and even hurtful comments, about her voluptuous appearance.
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The body shaming that Queen Chi experienced was relentless, being told to lose weight and even have surgery. She went on to overcome these challenges and derived strength from them. She did not retreat and even addressed these remarks publicly. Since gaining visibility, she has turned her platform into one of self acceptance, authenticity and body positivity, which is something to aspire to. To own her identity and the power which exists in that. She is committed to uplifting others. Her message resonates with fans. Her kind of beauty cannot be contained by existing, often outdated beauty standards alone. She had refused unsolicited advice to get reduction surgery on her chest saying “why would I reduce Gods big blessings???’ On instagram where she also said “Living the cute face, big boobs life.” Queen Chi reps fashion trends for plus sizes. She is all about challenging stereotypes, authenticity and owning your identity. Queen Chi is a unique mix of confidence and a ravishing beauty. She has embraced her natural beauty, and her unabashed self expression as well as converting criticism into strength. Chioma’s online community of fans feel represented by the size inclusive fashion which she supports. The brands which she promotes are all about prioritizing inclusion of all shapes and sizes, and is about diversion. As Chioma so eloquently puts it “My body is my own. My choices are mine. Confidence is freedom.” Chioma Love’s bold beauty stands out in the world of fashion.
The fashion industry which has the tendency to disregard plus sized women of color, Queen Chi is the change. Chioma persisted and is a testament to confidence and courage. It is hard for girls with large busts to find clothes which fit, and Queen Chi inspires young women to embrace their unique body types, with no shame. She herself had faced body shaming in the past, unsolicited and hateful comments, and advice that included talk about bras and surgery. She would address these comments with cheeky feedback. Chioma’s career arc began in January 2019, when she started modeling by posting photos on Instagram. She did not seek modeling representation with an agency, but leaned into TikTok and Instagram for promotion. Since she did not fit in to the existing niche of plus size modeling, she established her own, that of an “Afro Queen.” Chioma celebrates her authenticity, and affirmation and owning her identity. Her self expression is non apologetic. She had gone on to catch the interest of photographers and brands, who sought to collaborate with her. In 2020, she partnered with Fashion Nova Curve, which is very “size inclusive”.


The “curve” collection of Fashion Nova accounts for thirty nine percent of their sales for ladies ready to wear fashion. The curve fashion consumer is an important customer base, and is now well represented with this brand. Providing curvy, plus size women with body positive on trend styles. Using both models and influencers to promote it’s brand. Chioma epitomized this brand with her bold self assured style. Queen Chi went on to gain global visibility as she walked the runways in Lagos and New York, as a plus sized Nigerian model. Her chiomalovv Instagram has over four hundred thousand followers to date, where she vlogs her travel content and posts fashion photos. Queen Chi is well represented on TikTok, on her @Chioma_lovv account where she has over one hundred thousand fans, and has over six hundred thousand unique interactions with her account. She also has her own exclusive content website, with vip access and live streams.
In her video compilation on the Shore Thang models YouTube channel, is all about her “natural beauty” and original “dance moves.” Queen Chi had started collabing in 2020, with brands that gave her more exposure. Chioma Lov has gone on to model for such global fashion brands as Forever 21, Dolls Kill, Yoins Plus, Shein Curve, Fashion Nova Curve and Pretty Little Thing. As an influencer, Chioma does not conform to trends, she makes them. Her aesthetic, of going braless, and espousing the “Bra-less Queen” Persona was not just a style transformation but a movement. It had triggered discourse in Nigerian communities as well those in the diaspora, about freedom of expression for women and body autonomy. She advocates for the kind of confidence which comes from within, and not from outside validation.
Her braless aesthetic, afro centric style and unabashedly bold presentation started a cultural conversation in Nigeria. The cultural criticism she received, such as telling her to cover up in more conservative circles of society in Nigeria, saw her rise to the haters with poise.
This motivated Queen Chi to rise and find her own style and step into her power. She sparked backlash for speaking out for women’s rights, her bold fashions, and embracing her curves. She is all about body autonomy, and her fashion choices, being braless and the way she presents herself, are all valid. As she rose to notoriety, Queen Chi had to deal with identity theft and catfishing. There were fake social media accounts created of her as well as having her social media accounts stolen, as well as extortion to get her account back. Queen Chi’s rise to fame is about being authentic, reclaiming her power and identity. Chioma was always radiated self confidence and individuality, which is evident in her unique aesthetic. She developed her own individual style as she embraced her own culture, natural hair and cultivated her own clothing style. She is a trendsetter among social media influencers, as she does not conform to trends. She started a fashion trend by going braless, concentrating on authentic styling which is afro centric, and her mode of presentation had started discourse in Nigeria.
Conversations about self expression, body autonomy for women and freedom of expression. She was the object of admiration of women for her confidence and criticism urging her to “conform,” which Chioma overcame as she stood her ground with dignity. She refused to change her image, remaining authentic and that became her strength. She leaned in and became an empowered symbol of self acceptance. Her brand collabs, including runway appearances and fashion collabs as well as editorials, are a testament to Queen Chi’s global reach. Referred to as the “Nigerian social media maven” and “digital royalty” in lifestyle, celeb and fashion publications, Chioma represents both her international appeal and fame in Nigeria. In 2021, she walked the runways of Lagos Fashion Week to great renown. Chioma is a role model to women as she embraces body positivity, visibility for full figured women and representation of curvy fashion. She also advocates for the importance of mental health and self confidence, and the liberation of women.
In 2022, Queen Chi started to grow her global reach as she expanded her audience to TikTok to great success. In 2023 she started to be highlighted in magazines and blogs in Nigeria, as an “Afro Queen. In 2024 to present, Queen Chi’s modeling, brand deals, activism and lifestyle content has expanded to a global reach.
In 2016, Fashion Nova started Fashion Nova Curve to bring fashionable, on trend styles to fuller figure women. Fashion Nova Curve’s work with Chioma highlights the brand’s commitment to inclusivity and representation of diverse body types. Queen Chi is all about Fashion Nova’s support of full figured women. The brand expands to fit the curves of women literally, and not women shrinking themselves to fit into fashion’s sample size of size two. She is the perfect embodiment of the brand’s vision. She is all about that vibe that fashion belongs to everyone, and representation that is authentic and inclusive.
Curve Queen Chioma Lovv is all about authentic representation, which really is the key to her success. Confidence is an important component of style and Chioma absolutely radiates it. A beautiful full figured model and influencer like Queen Chi is the perfect representative for the brand Fashion Nova. As confident, voluptuous model of body positivity, Queen Chi’s is the embodiment of the brand’s image. For young African women, Queen Chi is about possibility, about living on your own terms, outlook, taking up space without shrinking yourself and your identity, in order to succeed. She is a role model to women, an advocate for fuller figured women and inclusivity for all body types. There has been a cultural shift in the standards of African beauty, and Queen Chi is part of it, as well as helping to shape it. In a video compilation for the Shore Thang Models YouTube channel, Chioma really brings the heat as she showcases her dance moves. Chioma is dancing a traditional Arabic dance set in the clip, about which she exclaims “Egypt got me feeling like a Nubian Queen.” In a recent TikTok clip from her travels to Vietnam, where Chioma samples Vietnam’s famous chocolate on the Train Street in Vietnam, she highlights her travel vlogs and experiences. Next it is off to Tangiers as she showcases the beautiful architecture in her own characteristic Queen Chi style. Then she goes to Casablanca, as she narrates her trip to Morocco as she visits the famous Rick’s cafe saying “even modest dressing did not save me”.
Queen Chi vlogs her trip to Morocco as she travels by train to show case the beautiful country side as well as nature of Morocco. She tries on a beautiful embroidered traditional Moroccan caftan, and then indulges in the legendary Moroccan natural skin care ritual of bathing and exfoliating scrubs, that are fit for a Queen. As Queen Chi shares the best kept beauty secrets for supple, glowing skin. Queen Chi then gets a traditional henna design painted on her hands in a traditional Arabic market (souk), as she experiences the traditional aesthetic and beauty of Casablanca. Next she showcases the beauty of Lagos, Nigeria with her trip to the coast, as well as dancing to celebrate the country’s national football team. Chioma Love is all about persistence, authenticity and a journey of self love, where she has achieved her own confident style. She represents women who reject beauty standards that are outdated and aspire to visibility defined by them.
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